#SMWNY is only a few days away- have you secured your pass yet?
Register here for a Campus Pass with this 30% discount code good through This Friday February 14th! Lucky for you, this year’s sessions are all held in 1 area at the Highline Stages in Meatpacking (so much easier!)
2. Set your goals for attendance
Brands, agencies, startups, small business owners? No matter who you are there are goals to be set! Decide what’s highest on your priority list? Networking or learning. This will help you select sessions and events to spend your time at.
- Hands on: The master classes this year are pretty great—hands on approach to learning
- POVs: attend panels – more didactic but allows you to absorb expert POVs on certain topics
- Official events of #SMW14
- Unofficial events: make sure to search through Eventbrite or Plancast to see what networking opportunities and private parties are happening.
3. Peruse the guide and create your schedule
The Official Guide to Social Media Week! Super easy to navigate and schedule your sessions.
4. Hot categories for consideration
Not the sexiest topic but the most important- here’s a list of 7 great sessions to consider.
The new CMO
Brand New World: The Expanding Role of the Digital CMO
The new crop of CSO/CMOs will be motivating mentors, strategic leaders and experienced executors who understand marketing in a digital world. CTOs will be creative technologists that overlap with the CSO/CMO helping to recalibrate capabilities, budgets and resources.
New concepts in marketing
Masterclass on Lean Marketing: “Think Like a Brand. Act Like a Startup.”Lean marketing is enabling brands, corporations and startups to accelerate their thinking and planning when it comes to bringing an idea to market. Big ideas or small this approach saves time and will give you foundational knowledge of bringing best practices to your business or vertical. Led by my friend Lauren Perkins and General Assembly- do not miss!
Understanding social culture in marketing
Navigating Internet Subcultures: Reddit, Tumblr, Snapchat, and Twitter
Internet subcultures can be some of the best sources of inspiration for real-time social media posts. The bad news is that very few brands understand the mentality and etiquette in these worlds. This presentation will dive into the unwritten and incredibly nuanced rules of these communities, and will leave marketers with a playbook on how to use these sites as sources for real-time marketing.
Innovation and social startups
Startups to Watch in 2014 presented by Entrepreneur.com
It’s imperative best to stay on top of new social technologies and startups who are redefining communication. Social Media Week and Entrepreneur.com invite you to join an evening celebration and showcase event which will bring together a carefully selected group of startups that show the greatest potentially to break through to the mainstream in 2014.
5. Make time for post-event follow up and sharing
The quicker you can put your new learnings and connections into action the better. Studies reveal when you wait longer than 3 days to activate new learnings you lose 50% of what you learned.
- Create list of 5-10 top things learned and how they are applicable to your business/vertical
- Share your experiences! Socialize your learnings with friends, peers and colleagues! Everyone loves feedback and strategic gems
- LinkedIn with new connections made
Enjoy your week!