Contact Me




So we know you are not a robot, please enter the letters you see in the space in the right.captcha

Ping me here.
OR
Get social & find me at the bottom of the site.
5
Apr

right brain left brainGone are the days when planners *just* research, analyze, theme and provide insights…and stop there. I’ve always had a very strong belief that the best planners & strategists who have made things (eg: digital products & experiences) have the best real world insight and experience.

 
I am the type of planner and creative strategist who loves to identify a need/problem and make something to solve it. I spent most of 2013-2014 solving my own need to scratch an entrepreneurial itch and I was able to work on some amazing initiatives & projects which included launching a startup called Birdi on Indiegogo, something I have never done before. So, like anyone interested in #DIY or #HowTo I started with the experts– Indiegogo themsleves; who have a seriously strategic playbook on crowdfunding. We were also extremely privileged to have access to Sonny Vu as a mentor and advisor (if you’ve even seen or heard about Misfit Shine, you’ll know why this was an absolute gift of knowledge).

Last September 2014, Planningness PDX focused on the entrepreneurial mindset, startups & the maker movement. I had a great opportunity to share what I had learned, and present best practices in a session titled:

How to Launch a Crowdfunded Product
- Crowdfunding Trends
- Crowdfunding 101
- Marketing Playbook
- Case Study: Birdi
- Breakouts (mock product campaigns)

Planningness PDX 2014 // How to Launch a Crowdfunded Product from Jess Seilheimer

I haven’t hacked anything major from inception to delivery in a few months and that itch has returned. I’m hoping Planningness 2015 (held May 14-15 in the awesome city of Toronto this year) will bring forth my favorite collection of creative strategists, planners and makers and provide me the inspiration I’m craving.

I believe in sharing what we learn amongst the open ideation community. Please use the comments section below to hit me up with any questions and I hope to see you in Toronto in a few months!

2
Oct

Aside from my love of documentaries focused on the creative industry…I LOVE conversations and commentary around the purpose and utility of the Creative Brief.

I always have.

People in advertising get stuck on “truths” and end up complicating briefs. Shocker. I have always approached the creative brief by simplifying the complex and igniting a customer desire through “flexible limitations & invitations” (also mentioned in this video). Not too prescriptive and not blue sky. Gives the creative team room to explore.

I invite you to watch Briefly. (video embed below) What makes this video special is the intersection of 3 industry perspectives: advertising, architecture and technology.

briefly

“The end goal of Briefly is to help inform and inspire future generations of collaborators to write better briefs and manage the briefing process differently in order to help lead to exceptional creative results.”

|| Read more »

28
Jul

What a year it’s been.

Last June I started doing some soul searching into what was next for me, redefining who I was professionally and personally. I was fortunate to have worked through the digital turbulence of 2009- 2012 when agencies and brands focused on defining and honing their “digital” acumen and capability.

I call it the GDP (Great Digital Pivot).

be the change

  || Read more »

7
May

Will social agencies become media buyers or will media agencies learn social content strategy?

I literally have been talking about this for over a year and people thought I was crazy.

I distinctly remember sitting on the beach in Montauk last summer discussing this topic with one of my friends (who also works in the social space, and she agreed with me) I said— “Every algorithmic change Facebook has made over the last year has decreased the organic reach for brands and indicator this will continue to happen. When will people realize that a community manager’s current role is not sustainable unless they are trained as media buyers.”

ChaChing$$

Jan you dont have any friends

Everyone is talking about how Facebook’s drop in organic reach has changed the social game to a pay to play market.  Facebook Facebook Facebook . The thing is Facebook is NOT the only social platform on the planet—its just the biggest, everyone’s most popular pretty blue default platform. Brands can’t reach “their” consumer audiences anymore (audiences are  essentially rented via the platform they engaged with them on—they don’t “own “ them or have access to them outside of that platform.) || Read more »

1
May

Foursquare moves search & discovery to the forefront and creates Swarm for friend location stalking.

Snapchat introduces a video calling feature (that REALLY puts friends in your face).

Vine moves to a web-based YouTube model (b/c all video should be channel agnostic and quite frankly- who has the attention span of more that 6 seconds on a video network anyway?)

Facebook proclaimed “more privacy for users and building trust” during the f8 conference across multiple new platform refinements— but they also launched a new mobile ad network called FAN—which uses the most robust data available (all the data we as users, provide to FB) for mobile ad targeting. Not contradictory at all? ;)

 

This all happened within the last 24 hours.

 

who's on firstWe learn one thing and before you know it, technology iterates more rapidly that we can keep up with. This has implications for marketers who drive engagement and content using certain technology platforms. Yet, a large majority of marketers still think of the above examples things as “social media” vs. marketing technologies. Some marketers remain in conflict with their “set” marketing plan vs. a flexible one that accommodates tech evolution per the above examples. These social examples only scratch the surface on “marketing technologies” as a larger theme inclusive of marketing automation, CRM and analytic platforms— there are 1000’s out there.

Who’s responsible for marketing technology? || Read more »

14 pages

Digilicious
Copyright © 2009 Jaeselle, LLC