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Archive for October, 2010

Nielsen Revises iPad App Stats: Apple execs can sleep now

Wednesday, October 27th, 2010

Nielsen sent the media world astray 3 days ago:

“31% of iPad owners never downloaded an app”

Updated Today:

“9% of iPad owners never downloaded an app”

Major change! …and thank god because their original numbers probably sent Apple marketing execs into a tizzy!

Wired reports Nielsen’s revised numbers now state a vast majority of iPad owners — more than 9 out of 10 — have downloaded an app. Games are the most popular category, followed by books and music, as shown in Nielsen’s revised graphic, shown below.

Tags:Apple, apps, ipad owners, Nielsen, stats, Wired
Posted in Mobile madness, News | No Comments »

Apple goes “Back to the Mac” with Mobile-focused UX

Saturday, October 23rd, 2010

Highlights from Apple’s “Back to the Mac” event on October 20th

Last Wednesday, Apple announced a couple pretty cool enhancements to their MAC product line. Not surprisingly, Job’s focus was “mobile utility based” without releasing any updates to our defacto mobile devices. Apple knows their consumer. I like where his head is at.

No one tells a better visual story than Steve Jobs, so with respect to him, I’ll follow suit accordingly with a few juicy tidbits I snapped from the presentation.

click on all images to enlarge (more…)

Tags:Apple, iPad, Mac OS X Lion, MACBook Air, mobile
Posted in News | No Comments »

#digpharm Follow-up: An Actionable Plan

Friday, October 22nd, 2010

Now that we’re back home—what to do what to do…?

Unlike my day 1 #digpharm recap of the 2 workshops I attended re: AZ Social Media Case Study and Going Mobile (which were easy to capture in under 1500 words) I will not attempt to recap the entire Digital Pharma East Conference that took place over the last week Oct 18- 21^st in Philadelphia, PA.

If you’re really looking for an in-depth play-by-play recap of each of the tracks—your best bet may be jumping on Twitter and searching the hashtag #digpharm. It will offer you a hierarchical /linear flow from Day 1- Day 4 with a plethora of POVs from various conference attendees.

#digpharm follow-up

I choose to focus on establishing an actionable follow-up plan, to be taken into consideration for all us marketing professionals out there. Follow-up is key to a successful real-world application of any learning experience, and time is of the essence. (more…)

Tags:digital technology, eHealth, epharma, healthcare, mobile health, pharma, social media
Posted in Digication, Mobile me this Mhealth, Pharma regulation, Social Media, Strategy: more than big words | 5 Comments »

#DigPharm Day 1- social media & mobile workshops

Monday, October 18th, 2010

The Digital Pharma East conference kicked off today with four pre-conference workshops. (Key word being “workshop” which translates into a “non-didactic” environment of open interaction.)

Depending on your personal learning objectives, pre-conference workshops can be a very worthwhile investment. Small groups, focused topic coverage for 3 hours.

Today I achieved success on that proof of concept.

Of the four ½ day workshops offered on Day 1 of Digital Pharma East Conference, I chose to attend these 2:

Social Media: How to do it- an AstraZeneca Case Study
Going Mobile: Innovation & Best Practices (more…)

Tags:conference, digital, healthcare, iPad, mobile, pharma, social media
Posted in Mobile me this Mhealth, Pharma regulation, Social Media, Strategy: more than big words | 9 Comments »

Giving meaning to “E-Physician”

Thursday, October 14th, 2010

E-Physician?

We are all in agreement that “e-anyone” is pretty mainstream these day as it relates to uptake of utilizing digital technology and channels to further our communication and content consumption efforts along the healthcare journey.

Most are past proclaiming that “e-anything” means “I use a mobile device” OR “I use the Google machine”.

That’s a given. Cost of entry for communicating these days.

Mind you, this does not remove the need and importance for us to understand the generational segments, content consumption and communication preferences in order to for us to optimally foster a 2-way engagement model with our target audiences.

But can we just all agree that it’s bigger than that?

It’s a mindset. (more…)

Tags:digital, digital technology, e-physician, healthcare, Kevin MD, patient experience
Posted in Strategy: more than big words | 2 Comments »

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