We are all in agreement that “e-anyone” is pretty mainstream these day as it relates to uptake of utilizing digital technology and channels to further our communication and content consumption efforts along the healthcare journey.
Most are past proclaiming that “e-anything” means “I use a mobile device” OR “I use the Google machine”.
That’s a given. Cost of entry for communicating these days.
Mind you, this does not remove the need and importance for us to understand the generational segments, content consumption and communication preferences in order to for us to optimally foster a 2-way engagement model with our target audiences.
But can we just all agree that it’s bigger than that?
It’s a mindset. (more…)