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Nielsen Revises iPad App Stats: Apple execs can sleep now

Posted on Wednesday, 27th October, 2010

Nielsen sent the media world astray 3 days ago:

31% of iPad owners never downloaded an app

Updated Today:

“9% of iPad owners never downloaded an app

Major change! …and thank god because their original numbers probably sent Apple marketing execs into a tizzy!

Wired reports Nielsen’s revised numbers now state a vast majority of iPad owners — more than 9 out of 10 — have downloaded an app.  Games are the most popular category, followed by books and music, as shown in Nielsen’s revised graphic, shown below.

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