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Rockmelt. A new browser for social sharing.

Posted on Tuesday, 23rd November, 2010

Re-imagined for how you use the Web.

Rockmelt is a social web browser deeply integrated with both Facebook and Twitter with it’s “edges” which are filled with friends that are online and feeds that you follow.

RockMelt does more than just navigate Web pages. It makes it easy for you to do the things you do every single day on the Web: share and keep up with your friends, stay up-to-date on news and information, and search. Its FAST, secure, and stable because it’s built on Chromium, (the open source project behind Google’s Chrome browser.)

Your World Built into Your Browser

No more wading through each site’s goofy share widget or copy-pasting URLs. They built sharing directly into the browser, right next to the URL bar.

Like a site or story? Click “Share” –BOOM – link shared. You can use it post any site/page to Facebook or tweet about it on Twitter. It’s  just one click away.

In the meantime, enjoy the phototastic show…and get an invite which are driven through your Facebook friends (I have 3, ask me!) because this experience is not to be missed!

click on all images to enlarge them

Customize your privacy settings!

And…we’re in.

Landing Page

Quick guide

The three biggest changes to the browser that you notice with RockMelt is that it is built around friends, feeds, and search results.

  • The left rail is for friend.
  • The right rail is for sites.
  • The top rail is for search.

2 ways to SHARE on Facebook right from the browser

SEARCH right in the broswer

Connect with FRIENDS right in the browser

Get your NEWS feeds right in the browser


Twitter feed

Blog feeds

Some takeaways to consider:

1) You log in, it knows everywhere you go on the Web, who all your friends are, and what your search habits. It also knows what you share with your friends. Combine those three: social sharing, search, and actual browsing behavior, and you’ve got one hell of a way to target ads at people.
BUT according to co-founder Tim Howes, “We are not going to run an ad network. We actually don’t know where you go, that information does not leave your browser.” Lets hope so.

2) Some people can’t handle/don’t want all the constant notifications; they don’t want the added ADD element. Well, then this browser definitely isn’t for you if all the social surround sound will distract from your productivity.

3) I hope this is banned on school computers– after reading Growing Up Digital, Wired for Distraction, I fear it will fuel the ADD fire— hell, if the author of this article couldn’t even get through the whole thing, I’m worried for the younger generation. (admission: took me 35 minutes to read the 6 pages myself).

You can read more about Rockmelt in this awesome blog post.

Browse on. Rock on.

UPDATE 11/23 3:33pm

Another great POV from Dennis Howlett on what Rockmelt offers vs. where it may fall short found here. A must read.


Copyright © 2009 Jaeselle, LLC