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A constant redefinition of what media and technology means today

Posted on Wednesday, 9th March, 2011

Have you seen the new The MIT Media Lab identity?

The new visual identity is inspired by the community it comprises.

Highly creative people from all kinds of backgrounds come together, inspire each other and collaboratively develop a vision of the future.

This unique offering of the MIT Media Lab is reflected in the logo design. Each of the three shapes stands for one individual’s contribution, the resulting shape represents the outcome of this process: A constant redefinition of what media and technology means today.

The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card a personal website.


MIT Media Lab Identity from thegreeneyl on Vimeo.

Date: 2011
Creative Direction & Design: Richard The, E Roon Kang
Programming & Design: Willy Sengewald

per The Green Eyl

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