The real cost of social media (infographic)
It’s 2012 strategic and tactical planning season. You may have the BESTEST idea ever backed by solid rationale— but do you know how to apply expected spend to your idea? This infographic breaks it down and also gives a few nice benchamrks for consumer brand return on social engagement efforts. Makes for nice wall art in the office.
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Reblogged from my friends at Digital Buzz Blog