I have an inner circle of friends that consists of digital strategists and marketing executives who are deep into social; Social Media Week might as well be our Social New Year. There are braintrust brunches and happy hours held specifically to coordinate schedules and plan for meetups.

Social media is not new by any means, but it’s an ever evolving medium; platforms change everyday and our industry is flooded with new market entrants faster than we can keep up with. Social has redefined traditional PR and the largest contributor to the Owned, Earned, Paid media construct. The need to stay emerged remains constant for anyone working in advertising/marketing/pr. (more…)