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Paying to be popular? No thanks Facebook.

Posted on Friday, 12th October, 2012

Does this go against everything that Facebook stands for? First, last month brands silently got shafted by the change in Facebook’s EdgeRank algorithm and now they want people, people like me (I’m not Nike or Barneys), to pay $7 to PROMOTE the fact I shared some amazing Halloween makeup on my friend’s page? When did Facebook pivot to become everyone’s personal Page Six?

Promote an Important Post: Now you can promote posts and move your important news, links and photos higher in news feed. This post will be marked as Sponsored. “

 

I see this ending badly for some, perhaps becoming the new late night infomercial— FOR YOURSELF! Look at me, no really LOOK. AT. ME. NOW.

To me, that is what the potential of personal promoted posts say to me. Not to mention how these actions may escalate cyber bullying and Mean Girl behavior (something I read a lot about).

In Facebook’s mission statement released at the time of their IPO– they stated:
“Simply put: we don’t build services to make money; we make money to build better services. And we think this is a good way to build something. These days I think more and more people want to use services from companies that believe in something beyond simply maximizing profits.”

“By focusing on our mission and building great services, we believe we will create the most value for our shareholders and partners over the long term – and this in turn will enable us to keep attracting the best people and building more great services. We don’t wake up in the morning with the primary goal of making money, but we understand that the best way to achieve our mission is to build a strong and valuable company.”

I just don’t see personal promotion fitting in, it seems less authentic? (at least on Twitter, that behavior is expected and somewhat condoned). One large thing I enjoy about the Facebook platform is that I know how to work the algorithm, I know how to keep the uber life-casters at bay and how to keep the people I care about, who I find most interesting in my feed (blame my career I know the tricks). Now I fear I will lose control over that & be inundated with things I would prefer not to see (choosing my words carefully here).¬† Am I the only one who thinks that?

Oh Facebook, I beg of you please go find another way to make money, this is authentic sadness.

 

 

 

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