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Archive for 2013

The Day We Dropped the Word “Digital” From Marketing

Monday, October 14th, 2013

This will happen.

5 years ago no one knew how to harness it all. Traditional companies that have been in existence forever needed chief expert guru ninjas to help them make sense of emerging opportunities and migrate beyond broadcast and mass reach…. to create a vision, pave a road to scale their strategic approach, executional capabilities, build new departments and hire the right people.

The day we all just all go back to being marketers is coming very soon. Smart marketers are finally demonstrating that the future of our industry is not about digital or social marketing. It’s about marketing in a digital world– we’re in it, we live it, we know it.

It’s not optional anymore. It’s not a speciality. It’s just marketing…6 best practices found below. (more…)

5 (somewhat detrimental) Behaviors I Hold Social Technology Responsible For

Monday, September 30th, 2013

Personal observations from a strategist looking inward. What an occupational hazard.

1. Culinary indulgences

I used to hate when my Facebook friends posted what they ate for breakfast & lunch. Is that really all you have to share? BORING. What used to be Insta-hide from my feed turned into Instagram IS my feed …of food (and additional mid-week trips to Whole Foods for baskets of ingredients to bring home and pretend I should be on Master Chef.) I’m not the only one guilty of visual indulgence either, hence this recent post from Mashable.

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All eyes on digital health—Google has taken stake in healthtech with their new company, Calico

Wednesday, September 18th, 2013

google Calico Time coverGoogle today announced Calico, a new company that will focus on health and well-being, in particular the challenge of aging and associated diseases. Are they going to be the new Genentech? Not exactly. Not much info offered about the new venture- but Business Insider and Time reported (both long, worthy reads, if for nothing more you get the inside scoop on Google X and Sergey Brin’s definition of what a “moonshot” idea is– very interesting and 80% of what the Time piece focuses on vs. Calico).  (more…)

Your VIP backstage pass to #NYFW …via your iPhone

Monday, September 9th, 2013

Well there’s one thing for sure—having a backstage pass is no longer a dream during #NYFW. Designers, editors, bloggers, and models have become social pros and your VIP pass is now located in every social app in your iPhone.

The fashion Industry has opened up their once elite only Altuzarra-clad crowd to mass social crowds, eyeballs and voices—much more this season than I have seen in the past ie: live streaming shows etc, and I’m loving all the cross-platform gridlock hashtags #NYFW #SS14.

For the most part if you are looking for realtime updates—Twitter & Instagram are your go-to for constant RTs and grams from repost app. Just keeping up with everything might be more exhausting than running round town in these or these. (BTW, Eva Chen you are my hero).

Pinterest seems to be the place for all things archived from the days’ events which makes perfect sense. I don’t really see Pinterest as a real time update platform—and even though not many of the looks can be purchased now—it still drives the most referrals and purchase intent of any social platform, period.

Who’s using social differently than before?
6 notable mentions (b/c I couldn’t get to 5).

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5 must haves for building a digital dream team

Friday, August 23rd, 2013

Rarely do I syndicate other content on my blog– but this is a MUST read from Harvard Business Review.  As someone who has spent enormous amounts of time over the years recruiting and cultivating the right talent I can’t even pick 1 of the 5 things mentioned as most important because they are ALL equally weighted.

I have written multiple posts about being t-shaped, having horizontal skillsthe art of activating your curiosity, lean decision making and most importantly being able to think AND do— all unique qualities that define a successful digital lead.

Enjoy– I honestly have nothing else to add– this is spot on.

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originally posted August 21, 2013 on the HBR Blog by Perry Hewitt the Chief Digital Officer at @Harvard

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