The initial online mass brief from the CFDA was purposely very vague, it
focused on “solving the fashions industry’s biggest tech problems” so there was minimal
thinking we could do in advance.
When we arrived we were briefed on the FourSquare, Avairy, Skinlinks, SendGrid
and Spotify APIs. Then briefed by a panel of fashion/tech experts.
out 5 themes:
1. Most B2C
apps are largely crowdstyled and personalized. How can we apply the designer
voice/eye/lens BACK into our own
products? The designer wants validation & wants to control their message
through their voice. (Um, good luck with that in a social environment!)
chain management/manufacturing issues (lots of money go into making samples and
lots of money is wasted in the antiquated process with service providers). How
can we make the process quicker and more streamlined?
instant commerce to social content, allow anyone a turnkey eComm/mComm purchase transaction
in any place. (Ie: twitter, Instagram)
4. Marketing analytics & aggregated
social data: crowdsourced opinions/social sentiment is a need we have. We don’t
know how to read through it all and create insights to act upon?
you sell a lifestyle and allow people to buy everything in a lifestyle? (Ie: buy the entire styled room vs. just the throw blanket on the chair)