Contact Me

Ping me here.
OR
Get social & find me at the bottom of the site.

Archive for the ‘Pharma regulation’ Category

Dear pharma: Ad Age wants to know if you’re listening?

Monday, June 20th, 2011

Ad Ageand Infegy just tracked the top brands ad spending by category and their associated social media ranking.

Not shocking, pharma led the bottom 10 brands as seen below in stats from the Ad Age post.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Everyone from Chris Brogan to Jonathan Richman has been waxing on for years now about how message control in “marketing” a brand has shifted to the consumer . It’s not a 1 way street anymore. Irrespective of what you are marketing your brand as, your message may not resonate with your audience and quiet frankly may be redefined by them.

Scary thought, yes. But this isn’t new, this consumer led phonomena is here to stay. Take a card from the consumer world and bet on that success. If you are not addressing this as part of one of your strategic imperatives, you are missing the boat on the entire universe of PEOPLE deciding and influencing the worth of your brands, not the brand itself. (more…)

Tags:, , , ,
Posted in Pharma regulation, Social Media, Strategy: more than big words | 2 Comments »

Ideating in a prescriptive environment

Saturday, June 11th, 2011

It’s Internet week in NYC. Always falling the 1st week in June I try to make the most of perusing through all the topics & trends, speakers, panels, and networking events to narrow down to what I’m most focused on learning and who I’m most focused on meeting and having conversations with in person; sometimes it’s nice to give twitter a break.

A friend asked me an interesting question last night regarding my professional focus on health, wellness and pharmaceuticals. He observed my passion and creative interests within the technology, social and startup fields and wondered why I chose to work in such a regulated environment vs. something more “exciting” and creative related to “real” brands within the consumer sector. He asked about the type of information I gathered at these week-long geek out events and what I was able to apply to my industry- what was the relevancy if most of the focus was 90% consumer based?

He made a few analogies relating to the challenges of a triathalete; hurdles and multiple skill sets needs to finish a race— if that was my motivation? Spot on yes, but in addition, the term “real brands” stuck with me. (more…)

Tags:, , ,
Posted in Digital inspiration, Pharma regulation, Strategy: more than big words, Technology | No Comments »

Mobile engagement POV: Use of QR Codes in Healthcare

Sunday, March 13th, 2011


Chances are your brand objective/strategies include a critical success factor such as: “Gaining SOV across emerging digital channels”. One channel you might be expanding into is mobile. Mobile channel engagement offers many ways to leverage a mobile device to deliver customized information requested by a consumer.

QR Codes/2-D Bar codes

One tactical aspect of mobile engagement that has been gaining momentum within consumer marketing efforts over the last year are the use of QR Codes /2-D Bar Codes. (QR= Quick response) This is not new technology. QR Codes/2-D bar codes have been around for decades. You may know them as or refer to them as “UPC symbols” most consumers are familiar with those bar codes since they exist on almost every CPG they purchase.

QR codes are commonly used in Japan. They offer much higher density encoding than standard bar codes and allow for higher amounts of data to be stored, with error correction in cases where parts of the bar codes get damaged/blocked.


When understanding technologies, it’s sometimes best to use a real-world reference to garner the “ah ha…” moment of figuring how to apply that to your own marketing efforts. How have you, a consumer (yes, we are all consumers) used this technology so far?

Ever go to a concert and get your ticket scanned? Board an airplane? Build a registry at Williams Sonoma for your bridal shower? Those are all unique identifiers, to you. Key word= unique, which equates to trackable and measurable.

Did you also know that many hospitals use scanners to register/track medicine from their in-house pharmacies to patients at POC (Point of Care)?


What makes QR Code utilization different now?


For the consumer: The world moves fast, and immediacy has become commonplace in the world of digital tools. Now, virtually every mobile device built on the iOS, Android or RIM platform not only has a camera built into it (including the new iPad2) BUT also have app stores which offer scanning apps like, ScanLife, Bakodo, Red Laser and StickyBits, which offer consumers a direct ON DEMAND connection to information they want.


(more…)

Tags:, , ,
Posted in Digication, Mobile me this Mhealth, Strategy: more than big words | 5 Comments »

Mobile Health Innovation: AliveCor ECG iPhone app & remote monitoring

Friday, January 14th, 2011

I have seen some amazing mobile health apps lately developed by physicians, but this ECG iPhone app announced at CES this week takes the cake. Who better to design the functional specifications than the experts themselves?

As reported by CNN, Dr. David Albert, an Oklahoma cardiologist developed this app and device. The device clips onto the back of the iPhone and is constructed like an ECG with two silver electrodes on the back, which allows someone to place the device directly onto their chest or another person’s (not to be confused with earlier ECG apps that utilize the microphone to assume & measure movement, not as medically accurate as actual electrodes).

Dr. Albert: “mobile connectivity is the most revolutionary part of the device”

As some mobile health trends predict for 2011, remote monitoring for health will fill a need place in the healthcare space— far beyond just transmitting cognitively driven & manually input health diaries; just watch as the remote heart monitoring comes to life in this video, courtesy of Lifetone Technology, Dr. Albert’s development company.

There are plans to file for 510K medical device and CE labels to market to the physician community as well as patients/consumers. Preliminary timing puts this app/device in market by April and at a cost less than $100, a far cry from what we know typical EKGs to cost.

Lots of physicians had some comments on this so Dr. Albert created another video showcasing how the ECG wirelessly streams to the iPad, or stores locally on secure servers for PDF readouts and other secure sharing tools.

Why is mobile health connectivity important and who could benefit from this app?

- EMTs
- paramedics
- immediate/emergency situations
- patients in rural cities in 3rd world countries with visiting physicians
- patients who need daily ECG monitoring from a home/remote location

Digilicious health-tech for all!

Tags:, , , , ,
Posted in Digital inspiration, Mobile me this Mhealth, Technology | 5 Comments »

Venture Capitalists Say Health IT Investments are Poised To Grow in 2011. Predictions?

Monday, January 3rd, 2011

Last week, the National Venture Capital Association (NVCA) and Dow Jones VentureSource released a recent survey representing more than 400 U.S. venture capitalists and 180 CEOs of U.S.-based venture-backed companies. NVCA’s mission is to foster greater understanding of the importance of venture capital to the U.S. economy and support entrepreneurial activity and innovation.

The survey has prompted a lot of discussion surrounding 2011 predictions surrounding VC funding for tech/ innovation sectors.

Venture capitalists predict investments:

51% to rise
24% to remain the same
24% to decrease

Optimism prevails across predicting stage of development investment as well:

51% later-stage investment
49% expansion and seed investment
46% percent in early-stage investment

The upside for VC investments sat with technology in particular. (more…)

Tags:, , , , ,
Posted in Digication, Pharma regulation, Technology | 1 Comment »

2 pages

Digilicious
Copyright © 2009 Jaeselle, LLC