Archive for the ‘Strategy: more than big words’ Category
This year I’ve been asked more recently about responsive design. It’s not new- it’s just the hot buzz word. Everyone seems to think responsive design is the magic bullet to design, timing, and cost efficiencies. It’s not.
I’m busting through 2 myths about responsive design because I’m kinda over talking about it.
It seems like a short cut:
It’s NOT. It’s only a design/layout technique and doesn’t account for content. That approach won’t work for every brand/site presence.
It replaces tedious mobile context design:
It does not and SHOULD not. Fixed vs. fluid design needs to be thought through based on the content strategy for your site: how are you users consuming content on mobile devices? What objectives do you have for the end mobile user experience? You can’t assume they will consume the same content in the same way they do desktop. Ie: Mobile= short form—a user insight that doesn’t often change.
Sometimes responsive design can be a combination of both fixed & fluid when you use priority guides that are put in place during the wireframing/prototyping phase. If your UX designer/strategist are not doing the due diligence in this approach you’re probably doing your user a disservice.
Suggestion: make sure you do end user persona research- that should inform your approach to mobile design/content architecture and the appropriate & expected end user experience.
A visual explanation of responsive design is and how it works is found here. They basically sell Joomla as the CMS platform of choice- not advocating for Joomla- just showing for the demo (and definitely not for the music editing choices.)
For those of you that are still wrapping your heads around what digital strategy is and how to work that into your job, agency, etc… you might want to check out this course this Friday in NYC. It’s less didactic and more workshop– every part of the day has an active learning component which I always love and brings what you learn into practical activation.
Why should you care (and consider, yet another, digital strategy course?)
Because you will learn something from the best of the best- and it’s all about the people who know what the hell they are talking about. The course is sponsored by SheSays, an award-winning organization running free mentorship and events to women in the creative and digital marketing businesses. The class is being taught by 3 of the women I admire the most in strategy/digital innovation. These women are no joke- what they say is always spot on and actionable.
Ana Andjelic: Digital Strategist at Droga5. Ana has a Ph.D in Sociology from Colombia and wrote her dissertation on digital branding. She frequently teaches the HyperIsland MasterClass and at Miami Ad School. Her blog i [love] marketing always has great content.
Farrah Bostic: Founder of The Difference Engine, a responsive strategy and design consultancy. She is, at heart, a strategist and creative technologist with expertise within innovation, social media and mobile utilities. Her blog PrettyLittleHead is one of my favorites.
Alessandra Lariu: co-founder of SheSays and CEO of shout SHOUT, a community for women focused on crowdsourcing creative collaboration/ideation for business. She has also worked as a Creative Director at McCann NY.
The content for the day is diverse and organized well; I love that there is a section on KPIs built in here– of the utmost importance to anyone working in digital– it’s not just about the thinking (that What) it’s about activation (the How)- and that involves measurement; my personal soapbox! I also love how the focus will be on tools for collaboration between digital strategists and other disciplines in the organization; super important for anyone building a department or figuring out how to work digital strategy into an existing organization.
Learn a little bit more about the course below. Think about it as an investment in intellectual capitol- well worth it. (more…)