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Archive for the ‘News’ Category

Nielsen Revises iPad App Stats: Apple execs can sleep now

Wednesday, October 27th, 2010

Nielsen sent the media world astray 3 days ago:

31% of iPad owners never downloaded an app

Updated Today:

“9% of iPad owners never downloaded an app

Major change! …and thank god because their original numbers probably sent Apple marketing execs into a tizzy!

Wired reports Nielsen’s revised numbers now state a vast majority of iPad owners — more than 9 out of 10 — have downloaded an app.  Games are the most popular category, followed by books and music, as shown in Nielsen’s revised graphic, shown below.

Apple goes “Back to the Mac” with Mobile-focused UX

Saturday, October 23rd, 2010

Highlights from  Apple’s “Back to the Mac” event on October 20th

Last Wednesday, Apple announced a couple pretty cool enhancements to their MAC product line. Not surprisingly, Job’s focus was “mobile utility based” without releasing any updates to our defacto mobile devices. Apple knows their consumer. I like where his head is at.

No one tells a better visual story than Steve Jobs, so with respect to him, I’ll follow suit accordingly with a few juicy tidbits I snapped from the presentation.

click on all images to enlarge (more…)

Generational targeting through social media

Friday, August 27th, 2010

A closer look at Baby Boomers.

Today, updated stats from Pew’s Internet and American Life Project stated an increase in social media use amongst all age groups— specifically in those age 50+.

Social networking use among internet users ages 50+ nearly doubled—from 22% in April 2009 to 42% in May 2010. (more…)

QR Codes

Monday, August 23rd, 2010

What’s black and white and super-confusing to wrap your head around?

If you’re unfamiliar with QR codes, not to worry. Those fuzzy boxes on business cards and promotional swag are easily scannable information barcodes. Essentially, you point your camera at the image and get a message, website, or other piece of content beamed directly to your smartphone or computer.

QR codes are still a relatively foreign concept for most casual users, but they have a lot of potential to change the mobile game. Some uses include added nutritional information on groceries, the ability to comparison shop for textbooks, access to free brand giveaways.

If you are looking to create the code itself here’s a step-by-step guide on how to create and deploy your own scannable messages from Mashable.

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