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Nielsen Revises iPad App Stats: Apple execs can sleep now

Posted on Wednesday, 27th October, 2010

Nielsen sent the media world astray 3 days ago: “31% of iPad owners never downloaded an app” Updated Today: “9% of iPad owners never downloaded an app“ Major change! …and thank god because their original numbers probably sent Apple marketing execs into a tizzy! Wired reports Nielsen’s revised numbers now state a vast majority of … [read more]

Apple goes “Back to the Mac” with Mobile-focused UX

Posted on Saturday, 23rd October, 2010

Highlights from  Apple’s “Back to the Mac” event on October 20th Last Wednesday, Apple announced a couple pretty cool enhancements to their MAC product line. Not surprisingly, Job’s focus was “mobile utility based” without releasing any updates to our defacto mobile devices. Apple knows their consumer. I like where his head is at. No one … [read more]

Generational targeting through social media

Posted on Friday, 27th August, 2010

A closer look at Baby Boomers. Today, updated stats from Pew’s Internet and American Life Project stated an increase in social media use amongst all age groups— specifically in those age 50+. Social networking use among internet users ages 50+ nearly doubled—from 22% in April 2009 to 42% in May 2010. Between April 2009 and … [read more]

QR Codes

Posted on Monday, 23rd August, 2010

What’s black and white and super-confusing to wrap your head around? If you’re unfamiliar with QR codes, not to worry. Those fuzzy boxes on business cards and promotional swag are easily scannable information barcodes. Essentially, you point your camera at the image and get a message, website, or other piece of content beamed directly to … [read more]

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