Boehringer developed Drive for COPD patient advocate program last year and just stepped up their awareness efforts via DRIVE4COPD.com

They are offering a new social ambassador community online promoting the importance of COPD screening.

Via joining a “Race Team” ambassador contest, patient advocates are encouraged to enroll other ambassadors to get screened for COPD. Every five screeners completed on the ambassador’s behalf, get one entry for a chance to win a trip to join their DRIVE4COPD Celebrity Race Team Member at a screening event on November 4, 2010 called “Race for the Millions Missing”.

(more…)