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Posts Tagged ‘blogging’

MA in digication?

Tuesday, August 24th, 2010

Working towards a self-appointed Masters in Digication?

Who isn’t? The world of advertising has evolved and most of us are playing catch up, pacing (sometimes sprinting to reach the front of the pack) with the likes of Google and Apple who continue to define ease of use through technology for all of us. Our generation (my generation) didn’t go to school for this. Gen Yr’s (aka, Millennials) are amidst this education. So what does this all mean to us Gen Xr’s and specifically healthcare advertising? Last year I read a great post on how current and future physicians and consumers are are being taught to communicate, consume and utilize information differently as it relates to social engagement with each other, and with brands. To stay competitive, to be a formidable player in this crazy world of advertising, we need to digicate ourselves on the best ways to turn advertising into engagement. (more…)

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