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Posts Tagged ‘digital technology’

#digpharm Follow-up: An Actionable Plan

Friday, October 22nd, 2010

Now that we’re back home—what to do what to do…?

Unlike my day 1 #digpharm recap of the 2 workshops I attended re: AZ Social Media Case Study and Going Mobile (which were easy to capture in under 1500 words) I will not attempt to recap the entire Digital Pharma East Conference that took place over the last week Oct 18- 21st in Philadelphia, PA.

If you’re really looking for  an in-depth play-by-play recap of each of the tracks—your best bet may be jumping on Twitter and searching the hashtag #digpharm. It will offer you a hierarchical /linear flow from Day 1- Day 4 with a plethora of POVs from various conference attendees.

#digpharm follow-up

I choose to focus on establishing an actionable follow-up plan, to be taken into consideration for all us marketing professionals out there. Follow-up is key to a successful real-world application of any learning experience, and time is of the essence. (more…)

Giving meaning to “E-Physician”

Thursday, October 14th, 2010

E-Physician?

We are all in agreement that “e-anyone” is pretty mainstream these day as it relates to uptake of utilizing digital technology and channels to further our communication and content consumption efforts along the healthcare journey.

Most are past proclaiming that “e-anything” means “I use a mobile device” OR “I use the Google machine”.

That’s a given. Cost of entry for communicating these days.

Mind you, this does not remove the need and importance for us to understand the generational segments, content consumption and communication preferences in order to for us to optimally foster a 2-way engagement model with our target audiences.

But can we just all agree that it’s bigger than that?

It’s a mindset. (more…)

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