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Posts Tagged ‘digital’

Digital Anthropology & Sociocultural Trends

Friday, March 18th, 2016

Last week my friend Doreen asked me to present something about digital at her ad agency’s cultural event titled #UrbanPharming. I chose to pull together a few trends that intersect with digital and social culture.

It was super fun and I was amongst some very cool speakers!


5-step Countdown to Social Media Week 2014

Tuesday, February 11th, 2014
social media week 2014

social media week 2014

1. Register!

#SMWNY is only a few days away- have you secured your pass yet?
Register here for a Campus Pass with this 30% discount code good through This Friday February 14th! Lucky for you, this year’s sessions are all held in 1 area at the Highline Stages in Meatpacking (so much easier!)


2014: The Year Marketing Trends Matured

Monday, January 13th, 2014

We’re always chasing the shiny bouncing ball.

bouncing balls trends

Many people confuse tactics and trends. Case in point: Snapchat is not a trend. It’s a social platform, a social tactic. (some of which are still being piloted ie: Bloomberg. ON snapchat?) When the demo are teenagers/young adults who use the app to share private stories they otherwise wouldn’t. Do you think they want financial info? Following where I’m going?

But the micro trend is called ephemeral media (aka”disappearing media”)  which is getting tons of buzz and marketers want a part of it.

Snap! I got off topic, let’s talk about THE REAL MACRO marketing trends!

2014: The Year Marketing Trends Matured

I’ve been sensing people looking, searching for trends things to write about—mostly because there aren’t really “new” trends being uncovered… the trends that we saw last year are being slightly reimagined and are maturing this year—and that’s a good thing. Allows us to process, learn and make informed decisions.

In this post I’m covering 4 marketing topics:

  • Tech
  • Healthtech (b/c it deserves a separate topic)
  • Social
  • Analytics


NYC celebrates tech innovation & launches “We Are Made In NY”

Wednesday, February 20th, 2013

Today, Mayor Bloomberg announced the launch of “We Are Made In NY,” a campaign to celebrate and support the growing tech sector in NYC and the expansion of the Made In NY mark to include tech and digital companies for the first time. I know Rachel Haot was behind this effort- she is amazing.


New York City is home to the most innovative creators in the world. The “Made in NY” initiative and logo represents New York City’s efforts to support these creators in the fields of film and television production, the digital and startup industry, and theatrical production. It also serves to celebrate NYC’s evolving media, entertainment and technology industries via the marketing efforts, educational and workforce development programs.

The New York City is at the heart of a new digital economy and is home to more than 900 tech companies hiring for over 3,000 jobs. To learn more about these opportunities and to find resources to grow your digital company, visit



Hack this! My experience @DecodedFashion #FashionHack

Monday, February 4th, 2013
4 pages

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