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Posts Tagged ‘Dr. Google’

Manhattan Research’s latest…and scariest “E-Empowered Consumers”

Wednesday, November 10th, 2010

Manhattan Research released a press release today. Insights into how patients make decisions and how the internet MAY replace HCPs…

In this year’s tenth edition of the Cybercitizen Health® U.S. study, pharmaceutical and healthcare market research company Manhattan Research sought to quantify the impact the Internet was having on how consumers manage their health by identifying a population of  “E-Empowered Consumers.”

What did they find?

99 Million E-Empowered Consumers are Using Online Information and Tools to Take a More Active Role in Their Healthcare (more…)

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