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Posts Tagged ‘email marketing’

UNSUBSCRIBE. Email marketing fail.

Sunday, November 27th, 2011

Over the last few years (pre social media time) email has been the basis for my “digital” CRM communication, and remains such for a large part of the rest of the US. I consciously opt into 75% of the CRM emails I receive. Key word- consciously. It keeps everything I want in one place, my inbox. I receive ~50-60 marketing/solicitation emails a day. (Note: I DO NOT subscribe to blog post updates in email- I save that for my RSS reader/Flipboard).

I subscribe to lots of different email CRM. To date email has been my choice of how I prefer to receive information about brands/products/categories of things I’m interested in/have a relationship with. (I like everything on Facebook but that doesn’t necessarily mean it’ll make it into my feed, email always gets into my inbox)

  • Fashion & beauty retailers like Barneys, Bloomingdales, Origins, Sephora
  • Concert ticket announcements from Ticketmaster, LiveNation and The Bowery Presents
  • Daily deals like Gilt Group, RueLaLa, Groupon, DailyCandy
  • Personal Credit & banking updates from Amex, Citi, ING, WellsFargo
  • NYC neighborhood events and ongoings
  • Health plan updates from Aetna
  • Competitive products that I work on professionally (ps- anyone that works in marketing & doesn’t do this is not doing their job, IMO)
  • LinkedIn, Meetup, Plancast general & group updates

I rarely rant via my blog, but I am going to now- so consider yourself warned. I’m at the point that I might cease all branded email communication except for a handful of brands/companies—I know how I can find the rest of it in my Facebook/Twitter feed or one of my friends is sure to tell me about it via WOM. (more…)

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