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Posts Tagged ‘facebook’

Marketing Technologies- Who’s on First?

Thursday, May 1st, 2014

Foursquare moves search & discovery to the forefront and creates Swarm for friend location stalking.

Snapchat introduces a video calling feature (that REALLY puts friends in your face).

Vine moves to a web-based YouTube model (b/c all video should be channel agnostic and quite frankly- who has the attention span of more that 6 seconds on a video network anyway?)

Facebook proclaimed “more privacy for users and building trust” during the f8 conference across multiple new platform refinements— but they also launched a new mobile ad network called FAN—which uses the most robust data available (all the data we as users, provide to FB) for mobile ad targeting. Not contradictory at all? 😉

This all happened within the last 24 hours!
We learn one thing and before you know it, technology iterates more rapidly that we can keep up with.

Who’s responsible for marketing technology?

who's on first This has implications for marketers who create content using certain technology platforms. Yet, a large majority of marketers still think of the above examples things as “social media” vs. marketing technologies. Some marketers remain in conflict with their “set” marketing plan vs. a flexible one that accommodates tech evolution per the above examples.

These social examples only scratch the surface on “marketing technologies” as a larger theme inclusive of marketing automation, CRM and analytic platforms— there are 1000’s out there.


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Paying to be popular? No thanks Facebook.

Friday, October 12th, 2012

Does this go against everything that Facebook stands for? First, last month brands silently got shafted by the change in Facebook’s EdgeRank algorithm and now they want people, people like me (I’m not Nike or Barneys), to pay $7 to PROMOTE the fact I shared some amazing Halloween makeup on my friend’s page? When did Facebook pivot to become everyone’s personal Page Six?

Promote an Important Post: Now you can promote posts and move your important news, links and photos higher in news feed. This post will be marked as Sponsored. “

 

I see this ending badly for some, perhaps becoming the new late night infomercial— FOR YOURSELF! Look at me, no really LOOK. AT. ME. NOW.

To me, that is what the potential of personal promoted posts say to me. Not to mention how these actions may escalate cyber bullying and Mean Girl behavior (something I read a lot about).

In Facebook’s mission statement released at the time of their IPO– they stated:
“Simply put: we don’t build services to make money; we make money to build better services. And we think this is a good way to build something. These days I think more and more people want to use services from companies that believe in something beyond simply maximizing profits.”

“By focusing on our mission and building great services, we believe we will create the most value for our shareholders and partners over the long term – and this in turn will enable us to keep attracting the best people and building more great services. We don’t wake up in the morning with the primary goal of making money, but we understand that the best way to achieve our mission is to build a strong and valuable company.”

I just don’t see personal promotion fitting in, it seems less authentic? (at least on Twitter, that behavior is expected and somewhat condoned). One large thing I enjoy about the Facebook platform is that I know how to work the algorithm, I know how to keep the uber life-casters at bay and how to keep the people I care about, who I find most interesting in my feed (blame my career I know the tricks). Now I fear I will lose control over that & be inundated with things I would prefer not to see (choosing my words carefully here).  Am I the only one who thinks that?

Oh Facebook, I beg of you please go find another way to make money, this is authentic sadness.

 

 

 

Rockmelt. A new browser for social sharing.

Tuesday, November 23rd, 2010

Re-imagined for how you use the Web.

Rockmelt is a social web browser deeply integrated with both Facebook and Twitter with it’s “edges” which are filled with friends that are online and feeds that you follow.

RockMelt does more than just navigate Web pages. It makes it easy for you to do the things you do every single day on the Web: share and keep up with your friends, stay up-to-date on news and information, and search. Its FAST, secure, and stable because it’s built on Chromium, (the open source project behind Google’s Chrome browser.)

Your World Built into Your Browser

No more wading through each site’s goofy share widget or copy-pasting URLs. They built sharing directly into the browser, right next to the URL bar.

Like a site or story? Click “Share” –BOOM – link shared. You can use it post any site/page to Facebook or tweet about it on Twitter. It’s  just one click away.

In the meantime, enjoy the phototastic show…and get an invite which are driven through your Facebook friends (I have 3, ask me!) because this experience is not to be missed!

click on all images to enlarge them (more…)

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