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Posts Tagged ‘Google’

All eyes on digital health—Google has taken stake in healthtech with their new company, Calico

Wednesday, September 18th, 2013

google Calico Time coverGoogle today announced Calico, a new company that will focus on health and well-being, in particular the challenge of aging and associated diseases. Are they going to be the new Genentech? Not exactly. Not much info offered about the new venture- but Business Insider and Time reported (both long, worthy reads, if for nothing more you get the inside scoop on Google X and Sergey Brin’s definition of what a “moonshot” idea is– very interesting and 80% of what the Time piece focuses on vs. Calico).  (more…)

Digging into the new Google Consumer Surveys

Thursday, August 9th, 2012

Been reading about the new Google Consumer Surveys.

In case you dont know what it is here a quick video that explains it.
(Google totally masters video overviews in under the 1:15 mark!)

(more…)

Social relationships get more important to Google search

Thursday, February 17th, 2011

Google announced an important update to their social search function today. They’ll be indexing Flickr, Quora, and Twitter into their search results— and they are no longer at the bottom- they will be mixed throughout (which has marketing-related implications I’ll save for another post).

I’m posting mostly for my friends whom I bet close to 50% of them don’t even know that Google launched  “social search” function in 2009 here .

Meaning, when you search for info in Google, some results are served up to you from the people you interact with in your online social circles.

Why?

Because relationships are relevant.  Online social networks have changed our behavior over the past few years.  We’ve gotten to used to searching, consuming and sharing  information fed to us through social networks, like Facebook and Twitter and blogs. (ie: for those of us who actually use the Facebook platform for searching/ sharing/consuming info vs. stalking)…Google knows that; so they’ve integrated our opinions into your search to be more PERSONALLY relevant for you.

It’s pretty cool if you trust opinions and news shared by your friends. If you don’t, you might want to rethink who you interact with on a regular basis within your social networks so they wont show up in your Google search results!

The short post/video below from Google explains it. Oh, and apologies in advance if I come up in your search results when you weren’t expecting it–let’s call them “socially amplified opinions”.

Interactive storytelling: Google’s “20 Things”

Friday, November 19th, 2010

Google’s new interactive book “20 Things I Learned About Browsers and the Web.”

A new and fun guidebook from Google on things you’ve always wanted to know about browsers & the web (but were afraid to ask).


click on all images to enlarge them

Created by the Google Chrome team and built in HTML5, Google attempts to bring sense to the remaining 92% of the non-geeked out world by offering a step-by-step explanation of the web and how it works. (more…)

Blekko. Slashtag search engine launches: an opportunity to simplify #ehealth searches?

Tuesday, November 2nd, 2010

Will the emergence of the new search engine Blekko simplify search efforts for patients?

Searching for health-related information is confusing and can be overwhelming. Do you start with Google or Microsoft Bing? OR, now Blekko which offers a real differentiator in how search results are served up to information seekers, based on their customized search criteria? Blekko brings that in the form of /slashtags.

The main differentiator of Blekko is the ‘slashtag’. Slashtags are essentially filters for search results.

(click on all images to enlarge them) (more…)

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