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Posts Tagged ‘hackathon’

Flex Your Intellect @NYCSW: 5 Things Agencies Can Learn From Hackathons

Saturday, June 29th, 2013

Jess Seilheimer
Last weekend I attended Startup Weekend NYC—a 2 ½ day hackathon—an open call for entrepreneurs, designers, developers, creative strategists and the biz dev obsessed.

Startup Weekend is headquartered in Seattle has been around for 4+ years and is found in over 200 cities around the world. From Mongolia to South Africa to London to Brazil, people around the world come together for weekend-long workshops to pitch ideas, form teams, and start companies (if they so choose).

Some history for you: popular startup tech companies such as Zaarly, Foodspotting and LaunchRock all emerged as a result of Startup Weekend.

All Startup Weekend events follow the same model:

  • Day 1: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote)
  • Day 2-3: a 48 hour frenzy of business model creation, coding, designing, and market validation
  • Day 3: The weekends culminate with presentations in front of local entrepreneurial leaders/judges with another opportunity for critical feedback

Disclaimer: I’ve decided NOT to recap the entire weekend— rather explain my POV on how the marketing & advertising industry can learn from hackathons. If you really want to read about who won and why—you can visit my friend Adam’s #NYCSW recap post here (he was one of the design mentors at the event).


Hack this! My experience @DecodedFashion #FashionHack

Monday, February 4th, 2013
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