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Posts Tagged ‘mobile’

NYC: On-demand in the palm of your hand

Sunday, December 9th, 2012

Time has become a luxury in our fast paced world & some of us don’t want to use it trying to find out how to get things accomplished. Back in the day CraigsList was our answer for everything “classifieds-related” when we had a need, but over the past 2 years we have seen mobile tech/platforms bring individual solutions into the palm of our hand.

My Twitter stream & inbox are overflowing with the over-discussed the trend of mobile connectivity and how everything we have known in the past has been reimagined to work in the palm of our hand, to add to the positive arsenal of tools we use to get through the day—see Mary Meeker’s latest 2012 KPCB Internet Trends Year-End Update from Kleiner Perkins Caufield & Byers for more evidence of that.

Being a NY’er (and someone who focuses on digital marketing & technology) I know the majority of us move pretty fast- walking, talking, working… my to-do list seems to get longer every week and I’m always looking for new and convenient ways of getting stuff done, NOW.

My top-5

Here’s a macro view of the top 5 categories of mobile products that have aided my on-demand lifestyle in NYC. When evaluating, I’m always looking for mobile products wrapped in a consumer-centric service to make my experience better. Most times when things are positive, we just want to share what we like (hence this post).

Some apps I have been using for years/months, some are emerging & I think have major possibility—–clearly I have an arsenal of choices :)

(more…)

4 reasons why I’m giving QR Codes a dot…dot…dot…

Wednesday, July 13th, 2011

When QR Codes emerged into mainstream US marketing last year as an extension of bridging print–> digital  mobile marketing, I was excited. With a personal focus on mobile engagement I saw myriad possibilities for instantaneous and individual marketing solutions using QR Codes and I immediately started brainstorming & wrote about it all here.

I silenced the all the skeptics and remained optimistic. But after a few months of experimenting, running a few formal pilots at work with different brands and being the consumer recipient of a lot of let downs, the challenges of trying to change consumer & advertiser behavior at the same time proved to be difficult and slow.  As a strategist, I feel as though I’ve done my due diligence here when it comes to testing new technology and assessing adoption and usage; and I’ve not seen the adoption and effectiveness rates I was hoping for and that’s why QR Codes are getting a dot dot dot. I’m an open minded person and there may be a future for us, but for now this promotional drivers’ got some maturing to do across the board. I submit 4 reasons why and what might aid in greater effectiveness: (more…)

Apple goes “Back to the Mac” with Mobile-focused UX

Saturday, October 23rd, 2010

Highlights from  Apple’s “Back to the Mac” event on October 20th

Last Wednesday, Apple announced a couple pretty cool enhancements to their MAC product line. Not surprisingly, Job’s focus was “mobile utility based” without releasing any updates to our defacto mobile devices. Apple knows their consumer. I like where his head is at.

No one tells a better visual story than Steve Jobs, so with respect to him, I’ll follow suit accordingly with a few juicy tidbits I snapped from the presentation.

click on all images to enlarge (more…)

#DigPharm Day 1- social media & mobile workshops

Monday, October 18th, 2010

The Digital Pharma East conference kicked off today with four pre-conference workshops. (Key word being “workshop” which translates into a “non-didactic” environment of open interaction.)

Depending on your personal learning objectives, pre-conference workshops can be a very worthwhile investment. Small groups, focused topic coverage for 3 hours.

Today I achieved success on that proof of concept.

Of the four ½ day workshops offered on Day 1 of Digital Pharma East Conference, I chose to attend these 2:

  • Social Media: How to do it- an AstraZeneca Case Study
  • Going Mobile: Innovation & Best Practices (more…)

QR Codes

Monday, August 23rd, 2010

What’s black and white and super-confusing to wrap your head around?

If you’re unfamiliar with QR codes, not to worry. Those fuzzy boxes on business cards and promotional swag are easily scannable information barcodes. Essentially, you point your camera at the image and get a message, website, or other piece of content beamed directly to your smartphone or computer.

QR codes are still a relatively foreign concept for most casual users, but they have a lot of potential to change the mobile game. Some uses include added nutritional information on groceries, the ability to comparison shop for textbooks, access to free brand giveaways.

If you are looking to create the code itself here’s a step-by-step guide on how to create and deploy your own scannable messages from Mashable.

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