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Posts Tagged ‘#NYFW’

Your VIP backstage pass to #NYFW …via your iPhone

Monday, September 9th, 2013

Well there’s one thing for sure—having a backstage pass is no longer a dream during #NYFW. Designers, editors, bloggers, and models have become social pros and your VIP pass is now located in every social app in your iPhone.

The fashion Industry has opened up their once elite only Altuzarra-clad crowd to mass social crowds, eyeballs and voices—much more this season than I have seen in the past ie: live streaming shows etc, and I’m loving all the cross-platform gridlock hashtags #NYFW #SS14.

For the most part if you are looking for realtime updates—Twitter & Instagram are your go-to for constant RTs and grams from repost app. Just keeping up with everything might be more exhausting than running round town in these or these. (BTW, Eva Chen you are my hero).

Pinterest seems to be the place for all things archived from the days’ events which makes perfect sense. I don’t really see Pinterest as a real time update platform—and even though not many of the looks can be purchased now—it still drives the most referrals and purchase intent of any social platform, period.

Who’s using social differently than before?
6 notable mentions (b/c I couldn’t get to 5).


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