This week Mattel released a new social campaign to launch their new “Sweet Talkin’ Ken” doll for Ken’s 50th anniversary. (At last, a man who says everything you want him to say!) At the pricepoint of ($19-31), the doll records five seconds of your voice and plays it back in a deep baritone. But Mattel didn’t just make a static Facebook page with an embedded mp3. file. They went ALL OUT. So far out, that yes, I am dedicating an entire blog post to this integration effort that makes me drool with anticipation that one day marketers may use this as a case study to answer “What does a well-integrated marketing campaign look like?”
Newsflash: This is it. This is what good looks like.
Now at 51,747 views (as of 7:58pm 2/13), the above video above chronicles Ken as he develops a profile on Match.com in search of his blonde beauty, Barbie. (more…)