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Posts Tagged ‘roles’

Redefining yourself: always in beta

Saturday, June 8th, 2013

A few years ago I wrote about how the role of ad agencies have changed and how my experience led me to be a more strategic marketer.

I also waxed poetic on what it is that a digital strategist does because no one could articulate it.

Fast forward 2 years this all continues to morph b/c the marketing industry remains in a perpetual state of beta —as do those whom work in the field.

We Will ALWAYS Be In A Perpetual State of Beta

What the hell does that mean?

The entire industry continues to recalibrate their mindset so product marketing and advertising co-exist with environmental shifts as they arise, whether they be cultural or technological; we need to make sure we build, learn, iterate. Lather rinse repeat.

Times have changed as to how we approach building strategies and how we go about executing against them….which also applies to the roles we play in doing so.

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