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Posts Tagged ‘snapchat’

Snapchat Update ^^

Thursday, June 9th, 2016

snapchat-videos smiley faceI consider myself a power user and I love the update. If I was a new user, this would be the easiest app to learn. Light + airy with better UI design. Ftr, I’m almost over the fact that I can’t skip stories anymore.

I also look at updates through the lens of a marketing director who may/may not want to spend $$ on the platform. And if you haven’t seen the latest trend data, eMarketer reported Snapchat’s userbase (150M) surpassed Twitter, and Pinterest is next.


My quick POV:

Consumer: It doesn’t shift or interrupt my user experience– in fact, I love the new Discover UI– it reminds of Flipboard.

Marketer: Sign me the hell up (but give me analytics!)

Details below.


 

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