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Posts Tagged ‘social media’

What’s the playbook to effectively bring MEDIA into social?

Wednesday, May 7th, 2014

Will social agencies become media buyers or will media agencies learn social content strategy?

I literally have been talking about this for over a year and people thought I was crazy.

I distinctly remember sitting on the beach in Montauk last summer discussing this topic with one of my friends (who also works in the social space, and she agreed with me) I said— “Every algorithmic change Facebook has made over the last year has decreased the organic reach for brands and indicator this will continue to happen. When will people realize that a community manager’s current role is not sustainable unless they are trained as media buyers.”

ChaChing$$

Jan you dont have any friends

Everyone is talking about how Facebook’s drop in organic reach has changed the social game to a pay to play market.  Facebook Facebook Facebook . The thing is Facebook is NOT the only social platform on the planet—its just the biggest, everyone’s most popular pretty blue default platform. Brands can’t reach “their” consumer audiences anymore (audiences are  essentially rented via the platform they engaged with them on—they don’t “own “ them or have access to them outside of that platform.) (more…)

5-step Countdown to Social Media Week 2014

Tuesday, February 11th, 2014
social media week 2014

social media week 2014

1. Register!

#SMWNY is only a few days away- have you secured your pass yet?
Register here for a Campus Pass with this 30% discount code good through This Friday February 14th! Lucky for you, this year’s sessions are all held in 1 area at the Highline Stages in Meatpacking (so much easier!)

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5 (somewhat detrimental) Behaviors I Hold Social Technology Responsible For

Monday, September 30th, 2013

Personal observations from a strategist looking inward. What an occupational hazard.

1. Culinary indulgences

I used to hate when my Facebook friends posted what they ate for breakfast & lunch. Is that really all you have to share? BORING. What used to be Insta-hide from my feed turned into Instagram IS my feed …of food (and additional mid-week trips to Whole Foods for baskets of ingredients to bring home and pretend I should be on Master Chef.) I’m not the only one guilty of visual indulgence either, hence this recent post from Mashable.

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Your VIP backstage pass to #NYFW …via your iPhone

Monday, September 9th, 2013

Well there’s one thing for sure—having a backstage pass is no longer a dream during #NYFW. Designers, editors, bloggers, and models have become social pros and your VIP pass is now located in every social app in your iPhone.

The fashion Industry has opened up their once elite only Altuzarra-clad crowd to mass social crowds, eyeballs and voices—much more this season than I have seen in the past ie: live streaming shows etc, and I’m loving all the cross-platform gridlock hashtags #NYFW #SS14.

For the most part if you are looking for realtime updates—Twitter & Instagram are your go-to for constant RTs and grams from repost app. Just keeping up with everything might be more exhausting than running round town in these or these. (BTW, Eva Chen you are my hero).

Pinterest seems to be the place for all things archived from the days’ events which makes perfect sense. I don’t really see Pinterest as a real time update platform—and even though not many of the looks can be purchased now—it still drives the most referrals and purchase intent of any social platform, period.

Who’s using social differently than before?
6 notable mentions (b/c I couldn’t get to 5).

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#Sandy & Social: A Case Study

Monday, November 5th, 2012

my favorite topic :)

3 pages

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