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Posts Tagged ‘social’

Marketing Technologies- Who’s on First?

Thursday, May 1st, 2014

Foursquare moves search & discovery to the forefront and creates Swarm for friend location stalking.

Snapchat introduces a video calling feature (that REALLY puts friends in your face).

Vine moves to a web-based YouTube model (b/c all video should be channel agnostic and quite frankly- who has the attention span of more that 6 seconds on a video network anyway?)

Facebook proclaimed “more privacy for users and building trust” during the f8 conference across multiple new platform refinements— but they also launched a new mobile ad network called FAN—which uses the most robust data available (all the data we as users, provide to FB) for mobile ad targeting. Not contradictory at all? 😉

This all happened within the last 24 hours!
We learn one thing and before you know it, technology iterates more rapidly that we can keep up with.

Who’s responsible for marketing technology?

who's on first This has implications for marketers who create content using certain technology platforms. Yet, a large majority of marketers still think of the above examples things as “social media” vs. marketing technologies. Some marketers remain in conflict with their “set” marketing plan vs. a flexible one that accommodates tech evolution per the above examples.

These social examples only scratch the surface on “marketing technologies” as a larger theme inclusive of marketing automation, CRM and analytic platforms— there are 1000’s out there.


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5-step Countdown to Social Media Week 2014

Tuesday, February 11th, 2014
social media week 2014

social media week 2014

1. Register!

#SMWNY is only a few days away- have you secured your pass yet?
Register here for a Campus Pass with this 30% discount code good through This Friday February 14th! Lucky for you, this year’s sessions are all held in 1 area at the Highline Stages in Meatpacking (so much easier!)

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2014: The Year Marketing Trends Matured

Monday, January 13th, 2014

We’re always chasing the shiny bouncing ball.

bouncing balls trends

Many people confuse tactics and trends. Case in point: Snapchat is not a trend. It’s a social platform, a social tactic. (some of which are still being piloted ie: Bloomberg. ON snapchat?) When the demo are teenagers/young adults who use the app to share private stories they otherwise wouldn’t. Do you think they want financial info? Following where I’m going?

But the micro trend is called ephemeral media (aka”disappearing media”)  which is getting tons of buzz and marketers want a part of it.

Snap! I got off topic, let’s talk about THE REAL MACRO marketing trends!

2014: The Year Marketing Trends Matured

I’ve been sensing people looking, searching for trends things to write about—mostly because there aren’t really “new” trends being uncovered… the trends that we saw last year are being slightly reimagined and are maturing this year—and that’s a good thing. Allows us to process, learn and make informed decisions.

In this post I’m covering 4 marketing topics:

  • Tech
  • Healthtech (b/c it deserves a separate topic)
  • Social
  • Analytics

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