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Posts Tagged ‘strategy’

Strategy Sesh @SoDA

Monday, October 19th, 2015

Last week I spent a few days at the inaugural SoDA Academy held at the Pratt Institute in Brooklyn which featured a well curated 2-day curriculum of content designed by Farrah Bostic (brilliant planner/strategist).

A lot of people sometimes say conferences are a waste of time, especially the didactic kind where people talk at you for 2 days (eg: snooze fest)—however SoDA was designed as an immersive, workshop style—my fav.

It’s all about what you want to get out of it. I often attend professional summit //slash// sessions for these 3 reasons:

  1. Validate what I’m currently doing is on point
  2. Uncover micro trends, cultural shifts and new approaches to solving creative business challenges
  3. Meet new people (it’s ALWAYS about the people)

A photo posted by Jess Seilheimer (@jaeselle) on

A few takeaways…


Good strategy is just as important as good execution

Tuesday, October 6th, 2015

I want to clear something up. I take issue with this latest post stating Execution Eats Strategy for Lunch.

Good strategy is just as important as good execution. To achieve success, one can’t exist without the other.


Make things: How to Launch a Crowdfunded Product

Sunday, April 5th, 2015

right brain left brainGone are the days when planners *just* research, analyze, theme and provide insights…and stop there. I’ve always had a very strong belief that the best planners & strategists who have made things (eg: digital products & experiences) have the best real world insight and experience.

I am the type of planner and creative strategist who loves to identify a need/problem and make something to solve it. I spent most of 2013-2014 solving my own need to scratch an entrepreneurial itch and I was able to work on some amazing initiatives & projects which included launching a startup called Birdi on Indiegogo, something I have never done before. So, like anyone interested in #DIY or #HowTo I started with the experts– Indiegogo themsleves; who have a seriously strategic playbook on crowdfunding. We were also extremely privileged to have access to Sonny Vu as a mentor and advisor (if you’ve even seen or heard about Misfit Shine, you’ll know why this was an absolute gift of knowledge).

Last September 2014, Planningness PDX focused on the entrepreneurial mindset, startups & the maker movement. I had a great opportunity to share what I had learned, and present best practices in a session titled:

How to Launch a Crowdfunded Product
– Crowdfunding Trends
– Crowdfunding 101
– Marketing Playbook
– Case Study: Birdi
– Breakouts (mock product campaigns)

Planningness PDX 2014 // How to Launch a Crowdfunded Product from Jess Seilheimer

I haven’t hacked anything major from inception to delivery in a few months and that itch has returned. I’m hoping Planningness 2015 (held May 14-15 in the awesome city of Toronto this year) will bring forth my favorite collection of creative strategists, planners and makers and provide me the inspiration I’m craving.

I believe in sharing what we learn amongst the open ideation community. Please use the comments section below to hit me up with any questions and I hope to see you in Toronto in a few months!

Passion is Personal

Monday, July 28th, 2014

What a year it’s been.

Last June I started doing some soul searching into what was next for me, redefining who I was professionally and personally. I was fortunate to have worked through the digital turbulence of 2009- 2012 when agencies and brands focused on defining and honing their “digital” acumen and capability.

I call it the GDP (Great Digital Pivot).

be the change


Marketing Technologies- Who’s on First?

Thursday, May 1st, 2014

Foursquare moves search & discovery to the forefront and creates Swarm for friend location stalking.

Snapchat introduces a video calling feature (that REALLY puts friends in your face).

Vine moves to a web-based YouTube model (b/c all video should be channel agnostic and quite frankly- who has the attention span of more that 6 seconds on a video network anyway?)

Facebook proclaimed “more privacy for users and building trust” during the f8 conference across multiple new platform refinements— but they also launched a new mobile ad network called FAN—which uses the most robust data available (all the data we as users, provide to FB) for mobile ad targeting. Not contradictory at all? 😉


This all happened within the last 24 hours.


who's on firstWe learn one thing and before you know it, technology iterates more rapidly that we can keep up with. This has implications for marketers who drive engagement and content using certain technology platforms. Yet, a large majority of marketers still think of the above examples things as “social media” vs. marketing technologies. Some marketers remain in conflict with their “set” marketing plan vs. a flexible one that accommodates tech evolution per the above examples. These social examples only scratch the surface on “marketing technologies” as a larger theme inclusive of marketing automation, CRM and analytic platforms— there are 1000’s out there.

Who’s responsible for marketing technology? (more…)

3 pages

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