Last week I spent a few days at the inaugural SoDA Academy held at the Pratt Institute in Brooklyn which featured a well curated 2-day curriculum of content designed by Farrah Bostic (brilliant planner/strategist).
A lot of people sometimes say conferences are a waste of time, especially the didactic kind where people talk at you for 2 days (eg: snooze fest)—however SoDA was designed as an immersive, workshop style—my fav.
It’s all about what you want to get out of it. I often attend professional summits/sessions for these 3 reasons:
- Validate what I’m currently doing is on point
- Uncover micro trends, cultural shifts and new approaches to solving creative business challenges
- Meet new people (it’s ALWAYS about the people)
A few takeaways…..