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Posts Tagged ‘strategy’

Make things: How to Launch a Crowdfunded Product

Sunday, April 5th, 2015

right brain left brainGone are the days when planners *just* research, analyze, theme and provide insights…and stop there. I’ve always had a very strong belief that the best planners & strategists who have made things (eg: digital products & experiences) have the best real world insight and experience.

 
I am the type of planner and creative strategist who loves to identify a need/problem and make something to solve it. I spent most of 2013-2014 solving my own need to scratch an entrepreneurial itch and I was able to work on some amazing initiatives & projects which included launching a startup called Birdi on Indiegogo, something I have never done before. So, like anyone interested in #DIY or #HowTo I started with the experts– Indiegogo themsleves; who have a seriously strategic playbook on crowdfunding. We were also extremely privileged to have access to Sonny Vu as a mentor and advisor (if you’ve even seen or heard about Misfit Shine, you’ll know why this was an absolute gift of knowledge).

Last September 2014, Planningness PDX focused on the entrepreneurial mindset, startups & the maker movement. I had a great opportunity to share what I had learned, and present best practices in a session titled:

How to Launch a Crowdfunded Product
- Crowdfunding Trends
- Crowdfunding 101
- Marketing Playbook
- Case Study: Birdi
- Breakouts (mock product campaigns)

Planningness PDX 2014 // How to Launch a Crowdfunded Product from Jess Seilheimer

I haven’t hacked anything major from inception to delivery in a few months and that itch has returned. I’m hoping Planningness 2015 (held May 14-15 in the awesome city of Toronto this year) will bring forth my favorite collection of creative strategists, planners and makers and provide me the inspiration I’m craving.

I believe in sharing what we learn amongst the open ideation community. Please use the comments section below to hit me up with any questions and I hope to see you in Toronto in a few months!

Passion is Personal

Monday, July 28th, 2014

What a year it’s been.

Last June I started doing some soul searching into what was next for me, redefining who I was professionally and personally. I was fortunate to have worked through the digital turbulence of 2009- 2012 when agencies and brands focused on defining and honing their “digital” acumen and capability.

I call it the GDP (Great Digital Pivot).

be the change

  (more…)

Marketing Technologies- Who’s on First?

Thursday, May 1st, 2014

Foursquare moves search & discovery to the forefront and creates Swarm for friend location stalking.

Snapchat introduces a video calling feature (that REALLY puts friends in your face).

Vine moves to a web-based YouTube model (b/c all video should be channel agnostic and quite frankly- who has the attention span of more that 6 seconds on a video network anyway?)

Facebook proclaimed “more privacy for users and building trust” during the f8 conference across multiple new platform refinements— but they also launched a new mobile ad network called FAN—which uses the most robust data available (all the data we as users, provide to FB) for mobile ad targeting. Not contradictory at all? ;)

 

This all happened within the last 24 hours.

 

who's on firstWe learn one thing and before you know it, technology iterates more rapidly that we can keep up with. This has implications for marketers who drive engagement and content using certain technology platforms. Yet, a large majority of marketers still think of the above examples things as “social media” vs. marketing technologies. Some marketers remain in conflict with their “set” marketing plan vs. a flexible one that accommodates tech evolution per the above examples. These social examples only scratch the surface on “marketing technologies” as a larger theme inclusive of marketing automation, CRM and analytic platforms— there are 1000’s out there.

Who’s responsible for marketing technology? (more…)

The Day We Dropped the Word “Digital” From Marketing

Monday, October 14th, 2013

This will happen.

5 years ago no one knew how to harness it all. Traditional companies that have been in existence forever needed chief expert guru ninjas to help them make sense of emerging opportunities and migrate beyond broadcast and mass reach…. to create a vision, pave a road to scale their strategic approach, executional capabilities, build new departments and hire the right people.

The day we all just all go back to being marketers is coming very soon. Smart marketers are finally demonstrating that the future of our industry is not about digital or social marketing. It’s about marketing in a digital world– we’re in it, we live it, we know it.

It’s not optional anymore. It’s not a speciality. It’s just marketing…6 best practices found below. (more…)

Redefining yourself: always in beta

Saturday, June 8th, 2013

A few years ago I wrote about how the role of ad agencies have changed and how my experience led me to be a more strategic marketer.

I also waxed poetic on what it is that a digital strategist does because no one could articulate it.

Fast forward 2 years this all continues to morph b/c the marketing industry remains in a perpetual state of beta —as do those whom work in the field.

We Will ALWAYS Be In A Perpetual State of Beta

What the hell does that mean?

The entire industry continues to recalibrate their mindset so product marketing and advertising co-exist with environmental shifts as they arise, whether they be cultural or technological; we need to make sure we build, learn, iterate. Lather rinse repeat.

Times have changed as to how we approach building strategies and how we go about executing against them….which also applies to the roles we play in doing so.

(more…)

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