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Posts Tagged ‘technology’

Marketing Technologies- Who’s on First?

Thursday, May 1st, 2014

Foursquare moves search & discovery to the forefront and creates Swarm for friend location stalking.

Snapchat introduces a video calling feature (that REALLY puts friends in your face).

Vine moves to a web-based YouTube model (b/c all video should be channel agnostic and quite frankly- who has the attention span of more that 6 seconds on a video network anyway?)

Facebook proclaimed “more privacy for users and building trust” during the f8 conference across multiple new platform refinements— but they also launched a new mobile ad network called FAN—which uses the most robust data available (all the data we as users, provide to FB) for mobile ad targeting. Not contradictory at all? 😉

This all happened within the last 24 hours!
We learn one thing and before you know it, technology iterates more rapidly that we can keep up with.

Who’s responsible for marketing technology?

who's on first This has implications for marketers who create content using certain technology platforms. Yet, a large majority of marketers still think of the above examples things as “social media” vs. marketing technologies. Some marketers remain in conflict with their “set” marketing plan vs. a flexible one that accommodates tech evolution per the above examples.

These social examples only scratch the surface on “marketing technologies” as a larger theme inclusive of marketing automation, CRM and analytic platforms— there are 1000’s out there.


(more…)

Get your hashtag on, Social Media Week is here! #SMW12

Sunday, February 12th, 2012

I have an inner circle of friends that consists of digital strategists and marketing executives who are deep into social; Social Media Week might as well be our Social New Year. There are braintrust brunches and happy hours held specifically to coordinate schedules and plan for meetups.

Social media is not new by any means, but it’s an ever evolving medium; platforms change everyday and our industry is flooded with new market entrants faster than we can keep up with. Social has redefined traditional PR and the largest contributor to the Owned, Earned, Paid media construct. The need to stay emerged remains constant for anyone working in advertising/marketing/pr. (more…)

4 reasons why I’m giving QR Codes a dot…dot…dot…

Wednesday, July 13th, 2011

When QR Codes emerged into mainstream US marketing last year as an extension of bridging print–> digital  mobile marketing, I was excited. With a personal focus on mobile engagement I saw myriad possibilities for instantaneous and individual marketing solutions using QR Codes and I immediately started brainstorming & wrote about it all here.

I silenced the all the skeptics and remained optimistic. But after a few months of experimenting, running a few formal pilots at work with different brands and being the consumer recipient of a lot of let downs, the challenges of trying to change consumer & advertiser behavior at the same time proved to be difficult and slow.  As a strategist, I feel as though I’ve done my due diligence here when it comes to testing new technology and assessing adoption and usage; and I’ve not seen the adoption and effectiveness rates I was hoping for and that’s why QR Codes are getting a dot dot dot. I’m an open minded person and there may be a future for us, but for now this promotional drivers’ got some maturing to do across the board. I submit 4 reasons why and what might aid in greater effectiveness: (more…)

A constant redefinition of what media and technology means today

Wednesday, March 9th, 2011

Have you seen the new The MIT Media Lab identity?

The new visual identity is inspired by the community it comprises.

Highly creative people from all kinds of backgrounds come together, inspire each other and collaboratively develop a vision of the future.

This unique offering of the MIT Media Lab is reflected in the logo design. Each of the three shapes stands for one individual’s contribution, the resulting shape represents the outcome of this process: A constant redefinition of what media and technology means today.

The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card a personal website.

Video

MIT Media Lab Identity from thegreeneyl on Vimeo.

Date: 2011
Creative Direction & Design: Richard The, E Roon Kang
Programming & Design: Willy Sengewald

per The Green Eyl

Venture Capitalists Say Health IT Investments are Poised To Grow in 2011. Predictions?

Monday, January 3rd, 2011

Last week, the National Venture Capital Association (NVCA) and Dow Jones VentureSource released a recent survey representing more than 400 U.S. venture capitalists and 180 CEOs of U.S.-based venture-backed companies. NVCA’s mission is to foster greater understanding of the importance of venture capital to the U.S. economy and support entrepreneurial activity and innovation.

The survey has prompted a lot of discussion surrounding 2011 predictions surrounding VC funding for tech/ innovation sectors.

Venture capitalists predict investments:

51% to rise
24% to remain the same
24% to decrease

Optimism prevails across predicting stage of development investment as well:

51% later-stage investment
49% expansion and seed investment
46% percent in early-stage investment

The upside for VC investments sat with technology in particular. (more…)

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